Innovation for Younger Drivers

With younger driver car insurance premiums so high, particularly for 17 year olds, there seems to be a lack on innovation in creating insurance solutions for them.

Insurers are wary of touching a market where the claim cost and frequency is so high but equally seem unable to create new products allowing younger drivers to get insurance.

The pass plus course as an example gave newly qualified drivers an opportunity to gain a substantial discount on their policy and is still in good use.  However, beyond that, and the usual advice of small engines, third party cover etc etc, there is little new to help younger motorists.

Surely an insurer could look at shorter term cover with accelerated bonusses, showing younger drivers how whilst premiums are high in the short term, if they drive without claiming for say 6 months, they can be guaranteed a much lower monthly rate for a further 12 months. 

There must be underwriters out there with some vision and ideas for helping keep 17 year olds driving!